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Kron Insurance Services Inc. is an insurance broker service in the Western New York region. Kron Insurance Services is one division of Kron Services LLC. Kron wasdeveloped to provide dedicated unique client-focused solutions.

The “Protect, Build and
Enjoy” model created by Kron is not only a philosophy but the basis of the practice.


Danica L. Jones, MBA


As Kron’s Chief Executive Officer, Danica provides leadership and direction in the vision, strategic planning, and operations of the company. Responsible for shaping and delivering on Kron’s promise to the senior care market, Danica believes organizational health is a key differentiator and assiduously works to develop talent and foster high-performing teams. 

With years of experience in executive leadership, financial management, and entrepreneurship in the healthcare and insurance space, Danica is an engaging and driven leader.Danica holds a Bachelor of Science in Business Administration and an MBA from Walden University.

Rhashard D. Watkins, MBA


COO | 585.484.0603

Rhashard is Chief Operating Officer of Kron Insurance Services. He is responsible for leading a number of initiatives, including instructional leadership, strategic planning, administrative policy, budget development and implementation, and process improvement. He also is responsible for oversight of finance, human resources, legal/compliance, and office management.
An accomplished professional, mentor, and thought leader, 

Rhashard has extensive operational scalability experience, providing strategic vision and alignment in fast-paced, entrepreneurial environments. Rhashard holds a bachelor's degree from the State University of New York at Alfred State and an MBA from the Saunders School of Business at Rochester Institute of Technology. He is also a member of the Board of Directors for Baden Street Settlement and Treasurer of the Rochester Alumni Chapter of Kappa Alpha Psi Fraternity, Inc.

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